About Us

Oh, someone’s actually clicked on this bit.

Well, since you're here, we may as well explain what Frinje stands for and what ‘Pragmatically Pretentious’ actually means.

Basically, we're trying to demonstrate that you can represent who you are without having to pay the added price for someone else's questionable manufacturing process. Which is why all of our products are WRAP (Worldwide Responsible Accredited Production) certified. That means that not only is all production done in ways which reduce it’s impact on the planet, but that it’s also done in a socially responsible manner as well. So all of our materials are organic, from the cotton to the ink, and everyone involved in the manufacturing process is paid a fair wage and ensured a safe working environment.

Not that any of this should be special, because it’s how things should be done in the first place. When you think about it, it’s just the pragmatic way of doing things.